Made by an Italian who has lived in the UK for many years and has past experience working with Kinder Aggugini amongst others Loud Apparel was created for the designer Serena to share a cutting edge style with like minded parents who would appreciate Italian minimalism mixed with London East End style.
Living in Dalston with neighbouring designers such as Fleet Ilya, Emma Cook and Christopher Kane has made her aware that many local parents appreciate a grittier take on modern fashion for their children as well as themselves and after having her own son, now 8 years old, Loud Apparel was born too.
A selection below from summer 2012 with a sneak preview of winter 2012 as well.
- Loud Apparel summer 2012 graphic T-shirts for girlswear
- Loud Apparel summer 2012 special print techniques for children's t-shirts
- Loud Apparel summer 2012 cool kids jackets
- Interesting cuts for kids fashion by Loud Apparel for fall 2012
- Loud Apparel for fall 2012, the laddered tights and simple black pumps make me smile
- Loud Apparel summer 2012 Aah, the innocence, great baggy dress too.
- Loud Apparel minimal dressing for boys winter 2012
All photos by Sara Giammello / Loud Apparel – all rights reserved
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