Thank you to Kari for the amazing review!
Posted on by Kari Nyack
The brand was started in 2010, aimed at children aged 4-12 years. The creativity of London design and the tradition of Italian minimalism make this brand stand out in its fashion-forward style and quality.
For SS13 we see a repeated colour palette of monochrome; white, black, black and white gingham for girls and washed blue for boys. Fun sloganed t-shirts, geometrical shapes and inspired leather pieces, make up this super stylish collection.
For this season the brand is also introducing a new LIFESTYLE concept, with accessories and design products such as the picnic mat which transforms into a bag, mugs, pillows, canvas shopper, and very unique girl’s necklaces…all of them included into the Loud Apparel monochrome/minimalistic concept.
The fabrics used for this season are English 100% organic/fair-trade cotton, jersey and beautiful leather. Serena (founder and designer) has considered comfort as an important factor in the design process to ensure the suitability of children’s everyday lifestyle, but at the same time making the products unique and investment pieces.
A few pieces from the new LIFESTYLE collection.
www.loud-apparel.com
info@loud-apparel.com
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