Wednesday, 28 November 2012 00:00
Besides breathtaking ornate baroque, flamboyant florals and pupil spinning prints, fertile fashion soil of Italy is also known for producing elegant minimalism famous for its restrained, calm luxury, monochromatic color palette and striking architectural designs. Imagine luxurious fabrics such as pied-de-poule (houndstooth) and the finest English Worsted wools used by traditional London tailoring houses of Savile Row, 100% organic/fair-trade cotton jersey and buttery soft leather shaped into unique, stand out pieces of incredible comfort, sprinkled with funky details and bold slogans and filled with hip, rebellious spirit.
Imagine this signature Italian minimalistic sensibility transplanted into quirky trendiness of London and scaled down to unique line for the little sartorialists – LOUD Apparel.
Serena Di Scalzo, a rebellious, non-conformist with the degree from prestigious London College of Fashion had decided to channel her enthusiasm for minimalist aesthetics into kids’ clothes and lifestyle accessories. Inspired by the grand masters of minimalism: Balenciaga, Lanvin, Martin Margiela and Rick Owens and the unique style of trendy East London neighborhood, home to renowned fashion designers Christopher Kane, Emma Cook and Fleet Ilya, Serena dreamed up LOUD, er… pan intended, - a unique kids’ line that embodied the fascinating spirit of high fashion and celebrated these lovely, noisy, loud little creatures.
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LOUD Apparel strikes perfect balance between sharp geometric shapes, bold details and neutral colors. Crispy white, classic black, grey and washed blue step back to give a central stage to strong vertical and diagonal lines, asymmetrical zippers and hems, panel inserts and layered pockets. Insanely cool color blocked tees and sleek perforated leather jackets and vests had us at “ciao”!
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Simplicity and clean lines of LOUD Apparel designs make them easy to incorporate into a stylish outfit or build a knockout ensemble around them, whatever rocks your yacht. 
Even the tags are LOUD, filled with fun instructions that kids love reading and following to their dotting folks’ delight. We suggest adding “repeat multiple times” to point 6.
Even the tags are LOUD, filled with fun instructions that kids love reading and following to their dotting folks’ delight. We suggest adding “repeat multiple times” to point 6. |  |
Following their own advice to live loud and enjoy life, LOUD Apparel had introduced LIFESTYLE concept in brand’s signature minimalistic style. F/W 2012/13 Collection offers accessories and design products such as picnic mat that transforms into a bag, mugs, pillows, canvas shopping bag and unique girls’ necklaces.
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LOUD Apparel line is available in 4-12 sizes. We have no doubts fashionable parents will appreciate understated “loudness” of LOUD apparel so very much in line with their refined tastes, while kids will love the delicious comfort and fun factor of these unique clothes.
LOUD Apparel will be sponsoring our festive Holiday Delights Extravaganza. The blizzard of prizes and fun is fast approaching! Stay tuned!
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