Loud Apparel SS13: a conceptual collection with Italian soul

http://ilmondodiingrid.blogspot.co.uk/2013/01/loud-apparel-ss13-conceptual-collection.html

LOUD APPAREL in Il Mondo di Ingrid....
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SATURDAY, JANUARY 19, 2013

 Loud Apparel SS13: a conceptual collection with Italian soul

Loud Apparel brings thoughts of luxury to mind, specifically for children. The brand was started in 2010, an amalgamation of London and Italy. The creativity of London design and the tradition of Italian minimalism make this brand stand out in its fashion-forward style and quality. Aimed at children from the ages of 4 to 12, it promotes versatility and imagination. Although a children’s brand, there is no doubt that fashionable parents will also enjoy the clothes, with the immediate style it brings to their children’s image.

Spring Summer 2013 is a brilliant collection, the designer has left no stone unturned. From the strong T-Shirts with fun slogans, the geometrical minimal shapes to the inspired leather jackets. The color palette of this season is again monochrome; white, black, black/white gingham for the girl and washed blue for the boy, making it ideal for those who want some distinction in everyday life. For this season the brand is also introducing a new LIFESTYLE concept, with accessories and design products such as the picnic mat which it transforms into a bag, mugs, pillows, canvas shopper, very unique girl necklaces ect…all of them included into the Loud Apparel monochrome/minimalistic concept.

The tags on the garments are a unique individuality to the Loud Apparel experience with the fun instructions for kids to give to their parents. Kids delight in reading these instructions, and adults like the fun ending. Loud Apparel is created between London and Italy and it is known to be of the highest quality. The fabrics used for this season are English 100% organic/fair-trade cotton, jersey and beautiful leather, making the clothes very comfortable and suitable for the everyday lifestyle of the children but at the same time investment and unique pieces. Drawing influences from Rick Owens, Margiela, Lanvin and Balenciaga the result can only be inspired. 

My special thanks to Serena Di Scalzo/Founder & Designer at Loud Apparel for her kind collaboration.

All the images are property of Loud Apparel, UK

 - All Rights Reserved -

http://www.pirouetteblog.com/mood-of-the-day/loud-apparel/


LOUD APPAREL on Pirouette.....
Thank you Florence!

LOUD APPAREL / PLAYTIME PARIS

On the list of brands  that will launch at Playtime Paris at the end of the month, Loud Apparel caught my eye. This young and fun line was created 3 years ago by Serena Di Scalzo, an Italian designer based in London.

“The name LOUD came out because it translates the philosophy of the brand, a brand that wants to stands out, to be noticeable and more specifically because we are talking about children and children are loud, noisy and thunderous!” comments Serena . “I am Italian and I live in London, so the brand is an amalgamation of London’s creativity and Italian minimalism + craftmanship. The collection are created between London and Italy and we always select the best italian textile suppliers…”.

Serena came to London many years ago, when she was a young, rebellious and “a free spirit girl”. Pisa, her hometown, was starting to be tight for her and she was dreaming of new experiences, new adventures. Despite its sometimes too frenetic aspect, London became an addiction for Serena who never went back home. “London is a trap believe me! Time is never enough and everyday you have to run about madly to achieve your goals. But it has a magical power, it is a fascinating place, very inspirational!”

Serena studied  at The university of the Arts and at the London College of Fashion, where she graduated with a degree in Fashion Design Technology. She worked for brands and designers such as Kinder Aggugini, Liz Black, Magazzini Del Sale. But with a strong rebellious and anti-conformist mind, she knew she always knew she would one day do her own thing.

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A trendy and unconventional single mum, Serena lives in Dalston (East London) with her son Zion, 9 years old. She is proud to count designers such as Christopher Kane, Emma Cook, Fleet Ilya for neighbours. “You feel and breath fashion & style everywhere now in this area“. That’s where she came with the idea to create a fashionable and cutting-edge brand, designed with the same spirit and attention as an adult’s line but translated into small scale, where she could share her style with other fashionable parents.

In London Loud Apparel is on display at TinLid (96 Bermondsey Street, LONDON SE1 3UB) and Quirky Collective (online). The line is also available in Japan, France, Italy and The Netherlands.

POSTED IN MOOD OF THE DAYJANUARY 11, 2013

http://www.cabane-chic.com/2575-la-collection-loud-apparel?id_category=2575



Good morning and Happy New Year!!!

We are starting the 2013 with the quick sale on Cabane Chic....
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