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SATURDAY, JANUARY 19, 2013
Loud Apparel SS13: a conceptual collection with Italian soul
Loud Apparel brings thoughts of luxury to mind, specifically for children. The brand was started in 2010, an amalgamation of London and Italy. The creativity of London design and the tradition of Italian minimalism make this brand stand out in its fashion-forward style and quality. Aimed at children from the ages of 4 to 12, it promotes versatility and imagination. Although a children’s brand, there is no doubt that fashionable parents will also enjoy the clothes, with the immediate style it brings to their children’s image.
Spring Summer 2013 is a brilliant collection, the designer has left no stone unturned. From the strong T-Shirts with fun slogans, the geometrical minimal shapes to the inspired leather jackets. The color palette of this season is again monochrome; white, black, black/white gingham for the girl and washed blue for the boy, making it ideal for those who want some distinction in everyday life. For this season the brand is also introducing a new LIFESTYLE concept, with accessories and design products such as the picnic mat which it transforms into a bag, mugs, pillows, canvas shopper, very unique girl necklaces ect…all of them included into the Loud Apparel monochrome/minimalistic concept.
The tags on the garments are a unique individuality to the Loud Apparel experience with the fun instructions for kids to give to their parents. Kids delight in reading these instructions, and adults like the fun ending. Loud Apparel is created between London and Italy and it is known to be of the highest quality. The fabrics used for this season are English 100% organic/fair-trade cotton, jersey and beautiful leather, making the clothes very comfortable and suitable for the everyday lifestyle of the children but at the same time investment and unique pieces. Drawing influences from Rick Owens, Margiela, Lanvin and Balenciaga the result can only be inspired.
My special thanks to Serena Di Scalzo/Founder & Designer at Loud Apparel for her kind collaboration.
All the images are property of Loud Apparel, UK
- All Rights Reserved -
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