http://trendjournal.mudpie.co.uk/?p=8534
Brand Focus: Loud Apparel
Words by MPDClick’s Trade Fair Editor.
Citing the likes of Margiela, Lanvin, Balenciaga and Rick Owens as their references, it comes as no surprise that children’s brand Loud Apparel possesses a unique selling point that most other kid’s brands shy away from. Discovered at Bubble trade fair in London amid a riot of colour, Loud Apparel’s cool, minimalist aesthetic is breathing a new lease of life into the contemporary children’s fashion market.
Established in 2010 by an Italian living in London, pieces reflect an amalgamation of British creativity and the traditional manufacturing techniques synonymous with Italy. A combination mirrored furthermore within the production process itself, seasonal collections are designed in London and created in Italy, where quality and exquisite craftsmanship are paramount.
Aimed at fashion conscious children and parents alike, collections cater to 4-12 year olds with a penchant for style. Black, white and varying shades of grey form the base of the spring/summer 13 collection seen at Bubble; a daring statement to make against the industry’s abundance of pastel hues and primary colours in this typically kaleidoscopic season. Playful placement prints and typography in the meantime add interest to basic separates, lending a humorous quality to pieces.
A true trailblazer in the children’s fashion sector, Loud Apparel’s collections of classic separates have gained a timeless appeal in record time.
See the Loud Apparel website here, and visit the official Bubble London trade fair website here.
Image source: Loud Apparel
MPDClick subscribers can see the spring/summer 13 Bubble London trade fair reports in full by visiting our Trade Fair area on site here.
- K.S
No comments:
Post a Comment